About the Tobacco Retailers’ Alliance

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Since 1983, the Tobacco Retailers’ Alliance (TRA) has existed to represent the rights of legitimate retailers who sell tobacco products in a legal and responsible way. It is a campaigning organisation that works to raise awareness about the tobacco-retailing issues that affect smaller shops and convenience stores.

The key issues that the TRA campaigns on include:

  • the challenges and unintended consequences associated with poor legislation, like standardised packaging and the display ban;
  • the impact of the illicit trade in smuggled and counterfeit tobacco on legitimate retailers and local communities; and
  • the extent of retail crime and the need to improve crime prevention measures.

The TRA is funded by the Tobacco Manufacturers’ Association through its member companies – British American Tobacco, Imperial Tobacco Limited and Gallaher Limited (a member of the Japan Tobacco Group of Companies). The TMA supports the TRA so that it can offer free membership to any independent, responsible retailer who sells tobacco legally and who wishes to join the Alliance.

This website is managed by the TRA and the views expressed on this website are those of the TRA alone.

Want to know what the TRA offers to our members? Click here now.